In this article, we will look at a few reasons why it is advantageous to send Christmas cards to ministry supporters.
1. Keep your ministry in the forefront of supporters’ minds. According to Mail Chimp, a major online newsletter platform, the newsletters and other online correspondences sent out by non-profit organizations (such as Christian ministries), see an open rate of about 25% and a click rate of less than 3%. This means that if you have an online mailing list of 100 people, only 25 of those people ever open your email and, if your email contains any links to ministry websites or blogs, only three out of those 100 people are clicking on the links. People who receive a letter or card in their mailboxes from people they know are far more likely to open and read what they receive. Sending out cards during Christian holiday seasons, such as Christmas, is an effective way to remind your ministry supporters that you’re still out there serving the Lord. You may want to include a short ministry letter inside the card, in which you provide your
supporters with up-to- date information about your ministry’s activities.
2. An Christmas card is more personal than an email. A holiday greeting card, which contains a handwritten note or inscription is far more personal than an email sent via cyberspace. Greeting cards carry with them a sense of warmth and appropriate intimacy that makes the content of the card all that more important to the recipient.
3. Christmas is a wonderful time to share the Gospel. If you’ve been in Christian ministry for any length of time, you’ve likely come to the sad realisation that not everyone who name’s the name of Christ is truly born-again. This might include some of the followers of your ministry. There’s never an inappropriate time to communicate the gospel (whether to the saved or the lost), and there are few times of the year when people more readily expect to hear the Gospel than at Christmas. With your card, you can insert a Gospel tract - get yours free by contacting us today.
When sending holiday cards to ministry supporters, you want to make sure that the card includes either a handwritten or typed note that updates your supporters regarding the state of the ministry. Keep the note succinct (no more than a page), but not quite bullet points. Information to consider sharing with your ministry supporters, includes:
1. How the ministry has impacted lives.
2. How the ministry has communicated the Gospel to the lost.
3. Where, geographically, has the ministry taken you.
4. Future plans for the ministry.
5. Any special project in which your supporters can invest their time and/or resources.
We at Xpand Christianity exist to assist Christians in the furtherance of the Gospel, through the printed page. We would love to help you design your Christmas card (or any other print project) for the glory of Christ. Contact us today!